Last Updated on February 19, 2024 by Ellen
Wondering how to spend less on your blog? If you need to cut blog expenses, keep reading for all the resources you need to spend less money.
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How to Spend Less on Your Blog
So many bloggers are looking for ways to cut spending. Whether your blog traffic has declined or your income has dropped, there are ways you can have a successful blog and spend less.
With recent updates, some bloggers’ traffic has declined. This means that they need to get more value from each blog post they make.
Most bloggers earn money from ad revenue, affiliate income, or by selling blogging courses and products.
What is the 80 20 rule for blogging?
The 80/20 rule, also known as the Pareto Principle, suggests that roughly 80% of the effects come from 20% of the causes. For blogging, this means that about 80% of your results, such as traffic and income, are likely generated from 20% of your efforts, like some key posts or activities.
To spend less while maintaining impact, focus on identifying and enhancing those high-performing areas.
Spending less or making more?
To improve your budget, you either need to spend less money or make more money. Today, I will focus on how to spend less money on your blog.
Write your own blog content
Writing your own blog content is one of the most effective ways to reduce expenses. If you’re currently relying on a virtual assistant (VA) or freelance writer for creating posts, consider taking over this task.
Creating content yourself not only saves money but also gives you the opportunity to infuse your unique voice and authentic passion into your blog. Using simple words and a conversational tone can actually resonate more with your audience, fostering a stronger connection and making your content more relatable.
Plus, the process of writing can be deeply rewarding and may rekindle your own creativity and enjoyment of blogging. Start writing your own blog posts. Fresh content can mean more traffic.
Buy less content
If you absolutely don’t have time for writing content, have your VA write content that is longer and buy less. Longer posts earn more money. So, a single blog post can keep your reader’s attention longer.
Evaluate your hosting plan
Evaluating your hosting plan is crucial in minimizing blog expenses. Choose hosting services that offer scalability. This way, you only pay for the resources you use.
Avoid being lured by initially low prices from unreliable hosts that may lead to unexpected costs due to poor service or frequent down times. You want a host that’s straightforward, reliable and provides excellent customer service.
Sending a bit more upfront can often save you money in the long run by avoiding the hassle and loss of traffic caused by website issues. Always read reviews and ask for recommendations from other bloggers to find a hosting provider that aligns with your needs and budget.
Slow down social media
Very few professional bloggers get a lot of traffic from social media. While Pinterest can still be a good source of revenue for some, it’s not like it used to be.
If you share links in Facebook groups, on Twitter (X), or on other websites, consider how much time you’re spending or how much money you are paying your VA to do this.
In most cases, you don’t need to have a steady stream of social media scheduled to get good blog traffic. Cut out the cost of your VA and paid scheduling tools.
Use your time to work on something else like internal links or creating your own products.
Consider paid plugins and websites
Do you need the pro version of all of the tools you need? Can the free version work just as well? Are there free sites or plugins that you cans witch to?
As an example, I was using the paid version of PicMonkey. I realized that I rarely used it. And that there were free tools that allowed me to do the same thing.
Improve existing content
If you don’t want to spend money buying new content. And, you don’t have time to write a new blog post, work on improving what you have.
Go back through your current posts and work on search engine optimization. Add links to your other blog posts and share these updated posts on Facebook groups yourself to get more traffic.
Explore making money in different ways
Making money may seem like something you can only do with more blog traffic. But, most things like search engine optimization and publishing a new blog post take time.
While you wait, you might want to consider offering your services to other bloggers. Do you understand search engine optimization? Can you create graphics? Schedule social media?
By following a few of these tips you can see some monthly savings and lower expenses. Once you have a little money set aside, you can reinvest it in your business to drive traffic.
Your blogging journey will have many ups and downs. Explore other ways of making money while you’re waiting for blogging to pick up.
Now that you know how to spend less on your blog, learn more about what you should do when blogging is slow.
Ellen is a serial entrepreneur who owns 9 profitable blogs, two printable stores, an online vintage jewelry business, and a variety of other work at home endeavors. She shares tips for working at home successfully.