How to Create an Abandoned Cart Email Strategy

How to Create an Abandoned Cart Email Strategy

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For those that sell a product on their website, there’s nothing more frustrating than an abandoned cart.  This abandoned cart email strategy will help! We’ve all been there before I’m sure. Your potential customer has arrived on your website, shopped around, added a product (or two) to their cart and then not completed the sale.

How to Create an Abandoned Cart Email Strategy

Abandoned Cart Email Strategy

Did you know that 69% of shoppers abandon their carts before completing their sale? That accounts for $260 billion dollars in lost sales. Yes, billion. Studies show that 60% of those shoppers return to complete their sale after receiving an email reminder to do so. Are you using an abandoned cart email strategy or are you leaving that money on the table?

It’s smart to map out your entire abandoned cart email sequence before trying to build it. You’ll need to consider questions like…

  • What abandoned cart email frequency will you use?
  • What is the best timing for abandoned cart email sequences?
  • What about the best time of day to send abandoned cart emails?
  • Let’s take a look at some examples and research to point you in the right direction.

How Many Abandoned Cart Emails Should You Send?

Your email sequence length will vary based on its purpose and your subscriber’s preferences. While every store is different, most eCommerce sites tend towards 2-4 emails for abandoned cart recovery.

 

When should I send an abandoned cart email?

The best timing for abandoned cart emails depends on your specific shoppers, and you’ll want to test to see what works best for them. But to get started with your first campaign, it helps to find your Average Order Value (AOV). Is your average order value less than $80? Smaller purchases don’t require a lot of thought and you don’t need to give much time between reminders.

What Should You Say in Abandoned Cart Emails?

The goal of abandoned cart emails is to entice the shopper to come back and complete their purchase. It’s a very clear call-to-action that every abandoned cart email will have. Over the course of the email sequence, however, you can create a sense of urgency, offer deals and discounts, recommend other products the shopper may like better – the sky’s the limit.

The goal of abandoned cart emails is to entice the shopper to come back and complete their purchase. It’s a very clear call-to-action that every abandoned cart email will have. Over the course of the email sequence, however, you can create a sense of urgency, offer deals and discounts, recommend other products the shopper may like better – the sky’s the limit.

How to Create an Abandoned Cart Email Strategy

What’s the Best Time of Day to Send Abandoned Cart Emails?

Did you know that your emails have a better chance of being opened on Tuesday mornings at 10 a.m.?

What’s Next?

Shoppers are probably never going to stop abandoning carts, but with a smart abandoned cart email strategy, you can win back some of those shoppers and increase your bottom line.

Get started with OptinMonster today and start reclaiming that lost revenue! They have everything you need to get started with an abandoned cart email strategy.

Learn more about why emails fail to send.

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