email

Have you ever heard of email logging? Have you ever wondered what happens to your emails once they are sent out? Do they arrive where you intend them to? Does anyone open them, read them, or click on the links? If you send a newsletter, doesn’t it make sense to monitor its success? Email Logging […]

Why do my emails fail to send? Have you ever wondered why your emails never end up where you send them? We all spend a lot of time creating our newsletters and blog posts. And, we assume that when we hit the send button they actually arrive where they’re sent. But, do they? Keep reading […]

Do you know how to pitch a brand to work with you? Do you know how to do it in a way that gets a positive response? If not, you certainly aren’t alone. Crafting the perfect pitch letter takes time and experimentation. After eleven years of blogging, I’ve learned how to pitch a brand in […]

As a digital influencer, the number of spam emails I get each day is truly amazing. Campaign Monitor gave me the opportunity to share these 13 things email marketers should know about spam. My hope is that by sharing these tips, it will help reduce the amount of spam over time. Things Email Marketers Should […]

For those that sell a product on their website, there’s nothing more frustrating than an abandoned cart.  This abandoned cart email strategy will help! We’ve all been there before I’m sure. Your potential customer has arrived on your website, shopped around, added a product (or two) to their cart and then not completed the sale. […]

If you’re wondering how to increase email subscribers, keep reading. Blogging and social media are constantly evolving. One day you’re moving along doing everything correctly. Then the next day, Google or Pinterest has made a change and you’ve lost visibility or followers.  For those of us that are trying to make a living doing this, […]