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Online, the first impression of our customers, clients and readers get is the impression we make through what we write. Since we sit behind a computer screen, they can't see what we look like or the clothes we wear. They can't hear our tone of voice or our accent. They can see our grammar, punctuation, and spelling and that means a lot.
Proofreading and Plagiarism Checker
I have four blogs and a few regular writing gigs I do each month. I also edit and do SEO for a few other sites. Not all of the posts that I work on are mine. I have a few contributors that I manage as well. Having a proofreading and plagiarism checker can be a huge help.
I like to think that my proofreading skills are pretty good, but there are a few things that need work. I want my blog posts to be as professional as possible. I certainly don't want there to be grammar or spelling errors. I have started using the Grammarly browser extension that works with Google Chrome. The extension works when I'm typing or editing a blog post and shows me any grammar or spelling errors that I've made.
As I type my blog posts, there is a little green Grammarly icon in the corner. It turns red when it finds either a critical or advanced error what I'm typing. Then, I can hover over the icon, and it provides more information about the problems. Grammarly works with the WordPress editor to make the changes right in my blog post editor. I can choose which errors to correct and which ones to ignore. It checks for 250+ types of common and advanced English grammar rules.
One of the things I appreciate about Grammarly is that it helps me be more aware of the tone I'm using when I'm writing. One of the areas that I need to work on the most is my tendency to switch into passive voice. All of the professional writing classes I've taken have told me to avoid using the passive voice because it can weaken the impact of your writing. As an influencer, that is one thing you don't want to do.
Consider these two examples:
- The advertising campaign increased sales by 100%. (active)
- Sales were increased 100% by the advertising campaign. (passive)
Of course, it doesn't just check blog posts. It checks anywhere you type. That means it works on your blog comments and in your emails. There is even an add-in for Microsoft Word.
In addition to checking for grammar and spelling mistakes, Grammarly checks for plagiarism. Some bloggers use contributors or guest posts on their site. The plagiarism checker lets you upload a document to verify that all the content is original. It checks against a database of over 8 billion web pages.