graphic of video on a smart phone

How to Make Video Pins on Pinterest (and why)

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Are you wondering how to make video pins on Pinterest? Or, maybe you’re wondering if it’s really worth the effort. I’ve been experimenting with them over the past few weeks and have noticed more traffic to pins I make videos for.

How to Make Video Pins on Pinterest (and why)

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How to Make Video Pins on Pinterest

So, before I explain how to make video pins on Pinterest, let me clarify. I hate making videos. As a matter of fact, I usually don’t make videos for exactly this reason. So, what I am explaining to you here is how to make a good pin that uses small video clips that are freely sourced.

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So, why should you make video pins at all? The latest recommendations from people who understand Pinterest algorithms is that having video pins will increase the exposure of your other pins. And, the more people see your other pins, the more likely they will be to click through to your website. More traffic means more ad revenue for most bloggers.

How long can a video on Pinterest be?

If you want to make video pins on Pinterest, they should be between 15 and 30 seconds long. Remember, the goal of these pins is to get you exposure. If you want to do a long, complicated video, do it on your blog. And, use a little clip on your pin to get noticed. If you want to make a video pin on Pinterest that is just the video, aim for 60 seconds.

graphic of video on a smart phone

Does Pinterest auto-play video?

If you’re on your mobile device, the pin will autoplay when it is 50% in your view. I have noticed that I see video pins on Pinterest for desktop at about the same frequency.

How to make video pins

So, when it comes to how to make video pins on Pinterest, I use Canva. It’s super easy to use. And, since I am not technical at all, simple is exactly what I want. You can use the program of your choice provided you can upload both a video and a picture to one image. You can sign up for Canva here.

  • Open Canva.com
  • Click on Templates and choose Pinterest.
  • Find an option that allows you to have two spots for pictures/images and one for words.
  • Load a short video on top.
  • Load a JPG image on the bottom.
  • Create a compelling title in the middle.
  • Save as an MP4
  • Upload it to Pinterest.
  • Add a title, description, link, and tags.

How to Make Video Pins on Pinterest (and why)

Where can I find free videos?

So, if you like making videos, you can use your own. But, if you’re like me and have no interest in making videos, you can find them for free on Pexels and Pixabay. Just go to the site & do a search on whatever your topic is. Then change from photos to videos and choose the ones you want. Just download them. And, then upload them to your image in Canva as described above.

So, that’s all there is to it. Why not give it a try and see how your Pinterest stats look after a few days. Remember that Pinterest can take up to a week to approve videos. I find that mine take two or three days to go live.

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