Last Updated on April 14, 2023 by Ellen
Have you ever heard of dynamic text replacement? Check out these tips to use smart dynamic content in your onsite marketing campaign.
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Dynamic Text Replacement
Marketing is important for the success of your small business whether you’re a blogger or a virtual assistant. And, marketing means many different things from social media marketing to selling ebooks.
If you’re not familiar with dynamic text, here’s what you need to know to get started.
So, to put it simply, dynamic text replacement or DTR helps you change your message based on different conditions. This lets you personalize your marketing campaigns by matching the wording you use in your ad to the search term of your user.
Did you ever search on something and then arrive on a page that wasn’t quite what you were looking for? What did you do? You bounced off it to go somewhere else.
Today, people have learned to tune out ads. If it looks like an ad, people leave. They just aren’t interested anymore. And, this can be difficult for online marketing campaigns.
Dynamic text replacement lets you personalize your message based on who lands on your page. How do you do that? You need Smart Tags.
What are smart tags?
One of the best ways to keep your readers on your page is to personalize their experience. You want to be able to call them by name and know whether or not they have been there before.
It’s helpful to be able to know if they’ve purchased one of your products, if they are a repeat visitor, or if they are new to your site.
By using Smart Tags you can assign values to certain visitors. This means you can use their name, their location, today’s date, and more in your marketing campaign.
Just imagine being able to personalize your landing page. Instead of saying “Special Offer” to let people know about your discount. You could say “Special Offer for Palm Beach residents”.
Different types of dynamic text replacement options
- Name
- Date
- City
- Title of the page they landed on
- Name of your promotion
How do I get started with dynamic text replacement?
To use this type of marketing campaign on your website, you’ll need to download OptinMonster. OptinMonster is a popup plugin that helps you drive more conversions and grow your email list.
Using their technology, you can easily assign smart tags to your readers. This will allow you to use dynamic text replacement to personalize your landing page message.
- Download OptinMonster
- You will need their Pro or higher subscription to use Smart Tags.
- Create your campaign and add your text.
- Add the { } curly braces button to choose your Smart Tag
- You can choose a default if OptinMonster can’t find the specifics you’re looking for.
- Save your changes.
Using OptinMonster couldn’t be easier. They use drag and drop technology so you don’t need to do any type of complicated design or coding work.
When it comes to blogging, simple is the way I like it. I don’t have hours’ worth of extra time to spend getting things to work properly.
Get started with OptinMosnter today and learn how using dynamic text replacement with Smart Tags can improve your marketing campaign.
Ellen is a serial entrepreneur who owns 9 profitable blogs, two printable stores, an online vintage jewelry business, and a variety of other work at home endeavors. She shares tips for working at home successfully.