Evergreen Topics for YouTube

Last Updated on May 10, 2023 by Ellen

Wondering about evergreen topics for YouTube? Evergreen content is a type of web content that retains its value over time. This means that it doesn’t have an expiration date, and can be used at any point in the future.

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Evergreen Topics in YouTube

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The problem with evergreen content is that it’s hard to find on YouTube, where most videos are not designed to last forever. On YouTube, you’ll often see new videos coming out every day or week. It’s hard to keep up with all the changes happening on this platform.

Find out what topics are popular now, as well as those that will remain relevant for years into the future. Ideas include SEO hacks, how-to guides for improving yourself and business skills, food hacks and kitchen tips…and more!

YouTube can be a great tool when used properly by your company. Don’t forget to share your videos on social media channels for more exposure.

What is evergreen content?

There are many types of evergreen content on YouTube. Evergreen ideas include search engine optimization (SEO), cooking, health and beauty, home improvement, software tutorials…and more! Evergreen content is not only popular in the present; it will also be relevant for years to come.

Why is it called evergreen content?

The term “evergreen” comes from the evergreen trees that stay green all year round. Similarly, evergreen content is content that doesn’t expire and can be used at any time. It’s been a valuable resource for content marketers and bloggers for a very long period.

Types of videos that are evergreen

Some popular evergreen ideas for YouTube videos include:

-SEO tips and tricks

-How-to guides for improving yourself or your skills

-Food hacks and kitchen solutions

-DIY home improvement projects

-Health and beauty advice

-Software tutorials

Why is evergreen content important?

As a creator, you want your videos to have a long shelf life. An evergreen topic will allow you to create original content that will get discovered by users months or years from now. In other words, evergreen content increases the chance of your video being watched and shared in the future.

Evergreen video content = Long shelf life for videos

In contrast, non-evergreen themes are things that change with the times. For example, in 2010, videos about Justin Bieber were popular with teens and tweens. Today, no one is looking for Bieber videos on YouTube (unless it’s a parody).

When content expires…it dies! The key is to create content that doesn’t die so that it will drive traffic and stay relevant for a long time. This means more subscribers, new leads, and more potential customers.

You want your videos to be searched for over a long period of time.

Evergreen content ideas

Here are some examples of evergreen video topics:

-How to install Google Analytics on your website

-How to format a paper in MLA style

-Ways to make a simple origami crane

-How to cook a basic spaghetti carbonara recipe

-How to fix a clogged sink drain

Tips to get whiter teeth using natural methods

-How to make your own laundry detergent

Remember to pick one of the evergreen content example ideas I shared that fits your marketing plan. Keep it on brand and be sure to stay in your niche.

What are some of the best evergreen ideas for YouTube videos?

Here are some ideas when searching for evergreen topics for YouTube.

-SEO tips and tricks

-DIY home improvement projects

-Software tutorials

-Recipe how tos

-Educational content

-Answer frequently asked questions in your business or about your product or service

Examples of non evergreen content for a YouTube channel

These ideas typically perform worse over time because they are only popular today.

-What is happening in the world today

-Entertainment news

-Fashion trends

-Movie trailers and reviews

-Seasonal recipes or crafts only popular at certain times of the year

-Trending content that is viral right now

Suggestions for creating evergreen content

-Focus on quality over quantity

-Keep your videos concise and to the point

-Use clear and simple language

-Make sure your content is up-to-date

-Include helpful annotations and links

-Create engaging thumbnails and titles

-Look at your YouTube analytics to see what evergreen topics for YouTube have done well for you in the past.

-Make a second video to follow up on a specific topic you’ve seen great results with.

–Add closed captions to YouTube videos

The best way to ensure that your content remains evergreen is to focus on quality over quantity. When creating evergreen content, it’s important to keep your target audience in mind and to remember that you’re making content to last.

Evergreen video produces long-lasting results

Remember that you can’t fake evergreen content! If your video is about something trending now, it won’t be relevant in the future.

For example, let’s say you make a tutorial on how to correctly apply lipstick in 2016. Then let’s say the trend of dark lipstick comes back in 2020. Your evergreen video would become irrelevant fast! Check the search results for other videos to see exactly what is working well now.

Instead, choose topics that are more likely to remain popular over time. A few examples would be cooking how-to guides, tips for yoga beginners, or software tutorials. These are all things people are interested in learning about every day on YouTube.

Evergreen video content is popular in the present…and tomorrow!

Repurpose evergreen content to other platforms

When finding evergreen articles, you want to create videos that are the best possible quality. This means that your videos will be watched and shared for a long time on YouTube. However, you can also repurpose your evergreen content for other channels!

For example, if you have a blog post with helpful information, you can create a video based on that information. Or, if you have a popular video, you can create an infographic or Slideshare to help people remember the key points.

Take these actionable steps for evergreen videos

-Start by brainstorming a list of keywords that are interesting and helpful to your target audience.

-Focus on quality over quantity, and make sure all of your content is up-to-date.

-Include helpful annotations and links for your audience

-Create engaging thumbnails and titles.

-Look at your YouTube analytics to see what has done well for you in the past.

-Make a second video to follow up on a specific topic you’ve seen great results with.

-Repurpose it on another platform like your business website or blog.

By repurposing your content, you’re not only reaching new viewers, but you’re also increasing how long your video content provides an answer your readers are searching for.

Pretty cool, right?

Ellen

Ellen is a serial entrepreneur who owns 9 profitable blogs, two printable stores, an online vintage jewelry business, and a variety of other work at home endeavors. She shares tips for working at home successfully.